Web and Digital Media Specialist

Apply now Job no: 518124
Classification:Communications Specialist 3
Grade:Grade 78
Work type:Staff Full-time
Administrative Unit:University of Alaska Anchorage
School/Business unit:UAA Matanuska Susitna College
Location: Palmer
Categories: Communications/Public Relations/Marketing

Position Summary:

Mat-Su College seeks a Web and Digital Media Specialist ready to take our outreach efforts to a new level. This position promotes Mat-Su College and the Glenn Massay Theater to prospective and current students, and the community by delivering engaging and creative content via multiple social media applications, the college website, online campaigns, video content, print publications, and promotional events. Working within a team of student services professionals, this position serves as the key campus resource on the college web site and contributes materially to campus and marketing and student recruitment efforts. Reports to the Director of Student Services. The ideal candidate must be creative, well versed in current communication practices, comfortable working in a team environment, and able to accept and benefit from feedback. Must have strong web editing, digital graphic, photographic, video, and writing skills and an eye for detail. Standard hours are 8:00 am to 5:00 pm, Monday through Friday. Some hours outside of the standard hours may be required on occasion to cover evening and weekend events, both on and off campus. To apply for this position, please submit a cover letter that addresses the position requirements, a resume that highlights your relevant work history, and current contact information for three or more professional references. If chosen for an interview, current and/or prior supervisors will be contacted. The Mat-Su College is an equal opportunity employer and we encourage a diverse group of applicants to apply.


20College Promotional Efforts: Continually seek new content for Mat-Su College news items and feature stories that highlight campus events, student achievements, faculty, staff and the best of Mat-Su College and the Glenn Massay Theater. Conduct interviews with students, faculty, and administrators for feature stories and press releases. Develop content and write press releases and pitch to news sources. Contribute materially to planning efforts and provide expertise and perspective on social media and online marketing avenues. Research and evaluate communications and outreach campaigns. Work closely with department directors and college and theater staff to determine and meet campus-wide marketing and communication needs. Write and edit copy for College publications including newsletters, brochures, video scripts, print and online advertising, and other promotional efforts. Work closely with the Public Relations and Marketing Specialist when setting up the annual Alaska State Fair cabin, to include creating and promoting the booth staffing sign-up sheet, designing and ordering the annual t-shirts, and alternating full coverage of the booth with the Public Relations and Marketing Specialist for the duration of the Fair event.Essential
20Content Creation: Create and develop original materials for marketing and outreach, including online ads, print pieces, web graphics, and recorded or live video content. Provide photographic services for special events, staff and faculty profile photos, commencement, and other events as needed by the campus. Secure media releases from subjects. Infuse descriptions of Mat-Su College opportunities with visuals of current students and faculty to accurately represent the best of Mat- Su College and the campus community. Select appropriate software for promotions, web publishing, and design of promotional materials. Design video content and commercials for promotional needs for YouTube, Facebook, Instagram, and other social media outlets, as well as the Mat-Su College website. Make use of features like Facebook Live and YouTube Livestream to stream necessary content to the public, for example, a public lecture in the theater or the annual commencement ceremony. Design web and print content such as posters for events, promotional brochures, and questionnaires to use for marketing and research. Create and order new business cards and name badges for faculty and staff as needed.Essential
30Social Media Marketing: Manage Mat-Su Colleges social media accounts for the goal of engaging new and prospective students within the campus and community. Post news, visuals, videos, live streams, and updates on a regular basis. Actively seek content to help students stay abreast of campus and theater events, as well as enrollment periods and academic deadlines. Manage and respond to messages and posts in a timely manner. Monitor for negative posts and security issues.Essential
30Web Content Creation and Management: Through active campus departmental communication and coordination, design and create new web pages by researching subject area and coordinating with students, staff, and faculty on content and visuals. Regularly audit college website and work with faculty and staff to maintain up-to-date and accurate descriptions of academic programs, services, procedures, and events. Coordinate with UAA Web Apps Team and 25Live Calendar Administrator and serve as the campus expert in web tools and applications. Maintain the online campus calendar, through 25Live. Train departments, if requested, on maintaining departmental web pages via the web platform. Provide technical support for website. Participate on college and UA committees charged with establishing objectives, standards, and guidelines for appropriate content, images, and inclusive best practices. Ensure strict compliance with ADA requirements for online access per OCR resolution process and act as campus representative on ADA requirements governing online access as well as best practices. Upon receiving departmental materials for online use, convert materials to the proper ADA requirements for accessibility, as needed. Create reports on web site analytics and present to campus administrators. Based on analytics, develop processes to ensure an effective web presence that enhances the reputation of Mat-Su College and provides a productive experience for users. Actively seek feedback from students and the campus community on the effectiveness of the campus web site. Update the campus directories as needed, to include the online phone directory, organizational chart, departmental pages and information, and inserting the names and photos of new hires within each department.Essential

"Opportunities start here" is more than a slogan at Matanuska-Susitna College (Mat-Su College); it is our mission. Our aim is to transform student aspirations into realities. Matanuska-Susitna College seeks applicants who possess a desire to help students succeed in reaching their goals.

Mat-Su College is a community campus of the University of Alaska Anchorage. The campus is located on 951 acres in the Matanuska-Susitna Borough, the fastest growing region of Alaska. We serve as a major higher education hub for the communities of Wasilla and Palmer.  Our student-friendly campus offers small class sizes and state-of-the-art facilities, including paramedic classrooms with a fully equipped ambulance bay, updated science labs, and a new 520-seat performing arts theater, the first in the Matanuska-Susitna Valley. The campus has an annual operating budget of nearly $11,000,000 and employs nearly one hundred full-time faculty and staff and more than one hundred adjunct instructors to serve approximately 2,000 students each semester.


• Strong writing, editing, and proofreading skills. Experience copywriting and ability to distill key points and make compliance-oriented verbiage more understandable. Proven ability to create content that is accurate, appealing, inclusive, and persuasive.
• Advanced desktop publishing skills. Ability to use layout and design skills to convey information visually.
• Web design experience. Experience creating and updating web pages. Ability to enhance web content for search engine optimization.
• Thorough knowledge of social media platforms. Knowledge of current trends in digital/social media. Experience with technologies and best practices for campaigns across multiple platforms.
• Ability to analyze and draw conclusions based on data. Experience developing and presenting reports. Knowledge of relationship-driven marketing concepts.
• Excellent oral communication and effective interpersonal skills. Ability to work as part of a team. Ability to work effectively with people of diverse backgrounds and experiences.
• Ability to plan and organize work, set priorities and handle multiple tasks. Ability to contribute to campus planning efforts and help develop communication goals.
• Ability to self-motivate and work under pressure to meet deadlines.
• Advanced photography and videography skills, including composition, and editing for online, and print.


• Demonstrated content creation experience producing print, multimedia, web, video, and collateral materials targeted toward specific public relations and communication goals.
• Demonstrated experience in web design and management.
• Demonstrated experience in photography and videography.
• Demonstrated applicable experience in persuasive and informative writing.
• Experience managing projects, directing or leading the work of others.
• Experience participating effectively in inter-departmental teams.
• Experience in event planning, coordination, and evaluation.
• Experience developing communication plans and promoting special events.
• Experience researching content for collateral materials.


Bachelor’s degree in communications, journalism, public relations, social sciences, or related field and two years relevant experience, or training and experience equivalent to the above.


This is a full-time, regular, Grade 78, minimum $23.84/hr, DOE, 12-month position complete with a competitive salary and UA employee benefits package.

*Applicants must be legally eligible for unrestricted employment to work in the U.S. No work visas will be sponsored for this position.

**An initial review of applications will begin on October 22, 2021. To ensure consideration, please apply by October 21, 2021 at 11:55 pm, Alaska Standard Time. Position will remain open until filled.

Application Requirements:

To be considered for this position, please submit a cover letter that addresses the position requirements, a resume that highlights your relevant work history, and current contact information for three or more professional references.


Reasonable Accommodation Statement:

The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.

Affirmative Action Statement:

UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination

Background Check:

The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.

Probationary Period:

Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment. During the probationary period, employment may be terminated for no reason or any reason. Promoted employees also serve a probationary period with limited rights of retreat.

Public Disclosure Statement:

Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.

University of Alaska is a Drug-Free Workplace. University of Alaska campuses are Tobacco-Free.

Training Policy:

It is the policy of the University of Alaska (UA) that all employees are required to complete training to meet the requirements of the positions they hold, and to complete the required training within a specified period to remain employed at the UA.

Contact Information:

If you have any questions regarding this position, please contact University of Alaska HR at 907-450-8200.

Advertised: Alaskan Daylight Time
Applications close:

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