Associate Director of UAA Student Web Experience

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Classification:Communications Specialist 5
Grade:Grade 80
Work type:Staff Full-time
Administrative Unit:University of Alaska Anchorage
School/Business unit:UAA VC University Advancement
Location: Anchorage
Categories: Communications/Public Relations/Marketing, Information Systems/Technology

Position Summary:

The UAA Advancement team is looking for a driven, innovative user experience design leader with deep knowledge and passion for the student experience in higher education. This leader will be responsible for leading the evolution of UAA’s web presence, as well as owning and representing the web-focused digital student experience at UAA, its community campuses. With multiple stakeholders, the A D post is complex and will require a seasoned leader with experience leading and managing teams across large organizations. The AD will build a web governance structure for UAA and lead that group, which is advisory to the Chancellor and Cabinet. The AD will define objectives and priorities for UAA’s web presence and will have the authority to develop and execute a strategic plan for UAA’s web site. Responsible for $200k annual budget. The AD will work with a cross functional group of stakeholders including students, faculty and staff to review and map the student digital experience while working with system owners to ensure the experience is well designed and intentional. Responsibility includes thinking through the student journey in close collaboration with administrators, customer service experts and developers to create a seamless service experience. The AD will review web analytics frequently to ensure program effectiveness and to identify opportunities for web site enhancement. An expert advisor, this position will help change the web culture at UAA by orienting UAA’s web site(s) to student recruitment and retention. Ensuring ADA compliance of all UAA’s digital content is inherent in this post’s responsibilities.


15Leads the institutional web governance process as chair of the web governance body.Essential
20Demonstrates the ability to use analytics and user testing to inform the creative process. Provides user experience direction to a broad audience, and contributes at a high level during all phases of an interactive project. Provides oversight and stewardship of the UAA brand on digital platforms.Essential
25Presents work to internal teams and leaders, clearly articulating design rationale. Collaborates within the technical and functional teams by working reciprocally and sharing standard methodologies. Produces clear documentation for marketing pages and student experiences. These may include sitemaps, wireframes and prototypes. Iterates rapidly as ideas emerge and priorities change to meet the needs of the institution.Essential
30Owns and represents the digital web-focused student experience at UAA, providing guidance to authors and facilitating change for the benefit of students. Owns and maintains a set of recently developed student-centered cross-university marketing pages.Essential
5Builds new and develops on existing positive relationships across disciplines with functional owners, designers, developers, and creative technologists. Brings ideas to the table and collaborates effectively with system owners, advancement personnel, developers, administrators, faculty, students and cross functional teams to develop clear proposals for student focused solutions.Essential
5Other duties as assigned.Essential


Comprehensive knowledge of Web technologies, user-focused design, and industry standards/best practice.
Familiarity with web development processes and trade-offs.
Knowledge of graphics creation processes.
Familiarity of web accessibility standards and best practices.
Desire and willingness to work in a collaborative, team-oriented environment.
Flexibility, adaptability and the ability to learn quickly in various environments.
Ability to multi-task and shift priorities easily.
Excellent customer service and public relations skills.
Expert interpersonal skills, including strong consultative skills and user training experience to work with internal and external constituents

Required Experience:

Understanding of university systems, the student experience and the higher ed environment.
Ability to synthesize complex, interdependent, and sometimes competing needs
Proven track record of leading a broad team of professionals, track record of successful collaboration in a complex organizational environment
Effective communication of design solutions across roles & levels
Awareness and practical understanding of current technologies and their application and relevance to digital experiences
Understanding of responsive web & mobile application design and wireframe development
Thrives in a fast-paced, collaborative, team-oriented, cross-functional environment
Ability to influence others and provide thought leadership on design
Demonstrated fiscal management skills
Ability to analyze, forecast and advise management on budget
Ability to advise senior-level university administrators on short and long-range strategic and tactical planning
Ability to develop and implement policy appropriate to the communications program
Ability to serve as a spokesperson, if needed

Typical Education or Training:

Bachelor’s degree in Public Relations, Journalism, Communications, Computer Science, Information Science, or commerce/business Library Science, Human Computer Interaction, or related field and six years of progressively responsible experience relevant to the program or an equivalent combination of training and experience. Master’s degree in related field preferred.

Background Check:

The successful applicant is required to complete a background check.  Any offer of employment is contingent on the background check.

Term Position:

This position is a term-funded position and is reviewed annually for contract renewal at the University's discretion.

Application Instructions:

Please attach a cover letter, resume, and contact information for at least three professional references.

Review Date:

February 25, 2020


Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment.   During the probationary period, employment may be terminated for no reason or any reason.  Promoted employees also serve a probationary period with limited rights of retreat.

Training Policy:

It is the policy of the University of Alaska Anchorage that all employees are required to attend training to meet the requirements of the positions they hold, and to complete the required training within a specified period of time to remain employed at UAA. 

Tobacco-Free Campus:

UAA Campus is a tobacco free campus. 

Notice of Nondiscrimination:

The University of Alaska is an affirmative action/equal opportunity employer and educational institution.  The University of Alaska does not discriminate on the basis of race, religion, color, national origin, citizenship, age, sex, physical or mental disability, status as a protected veteran, marital status, changes in marital status, pregnancy, childbirth or related medical conditions, parenthood, sexual orientation, gender identity, political affiliation or belief, genetic information, or other legally protected status. The University's commitment to nondiscrimination, including against sex discrimination, applies to students, employees, and applicants for admission and employment. Contact information, applicable laws, and complaint procedures are included on UA's statement of nondiscrimination available at

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