Marketing and Communications Coordinator

Apply now Job no: 517961
Classification:Communications Specialist 4
Grade:Grade 79
Work type:Staff Full-time
Administrative Unit:University of Alaska Fairbanks
School/Business unit:UAF Rural College
Location: Fairbanks
Categories: Communications/Public Relations/Marketing

Position Summary:

UAF's College of Rural and Community Development is seeking a progressive-minded Marketing and Publications Coordinator to be part of our education and workforce development team. This position is a vital member of the CRCD staff and serves as an expert in communications, marketing, and media relations and as the primary point of contact for CRCD marketing, publications, website, and social media.

Duties:

20Publication Relations Develop a wide variety of professional-quality print publications and promotional materials. --Develop strategies for publications and promotional materials. --Maintain a working knowledge of InDesign, Photoshop, Illustrator and other sophisticated graphics and software programs necessary to produce high-quality marketing materials. --Ensure CRCD publications and promotional material are compliant with UA, State and Federal policies, regulations and procedures. Verify model releases are received prior to use of photos and ensure CRCD is making appropriate use of copyright material.Essential
40Communications and Marketing --Develop overall communication strategies for CRCD that clearly define the college’s role and mission. --Communicate CRCD’s mission with the general community and focus on building industry partners in collaboration with CRCD development, program and department personnel. --Research, plan, implement and routinely evaluate marketing strategies to achieve maximum impact for CRCD’s 24 programs. --Develop creative design concepts for visuals, individual print ads, television and radio commercials, CRCD’s online presence, social media, faculty and staff recruitment advertisements and professional development marketing materials. --Provide creative input and review on all aspects of professional communication within CRCD to include internal and external entities.Essential
40Digital Marketing Responsible for managing the development and maintenance of CRCD’s online presence through all online modes including: --Maintain and lead CRCD’s website presence. --Provide guidance to programs and departments (to include rural campuses) in developing content for web pages and ensuring CRCD’s website is fully integrated with marketing strategies and SEO (search engine optimization). --Develop and manage CRCD’s social media presence and provide guidance and/or a template to programs and departments (to include rural campuses) for developing their social media presence. --Ensure CRCD’s online presence on all platforms is compliant with UA, State and Federal policies, regulations and procedures. --Maintain a working knowledge of emerging technology in digital online media.Essential

 

UAF's College of Rural and Community Development is seeking a progressive-minded Marketing and Communications Coordinator to be part of our education and workforce development team. This position is a vital member of CRCD and serves as an expert in communications, marketing, and media relations and as the primary point of contact for CRCD marketing, publications, website, and social media. This position manages CRCD’s communication and marketing on a year-round basis. The individual holding this position is required to balance strong creative ability with professional and managerial responsibilities. 

RCD serves the community college mission for UAF with our focus on workforce development, career and technical education, and academic preparation for college. We offer certificates, associates, baccalaureate, and master’s degree programs statewide. CRCD is also an integral part of the doctoral program in Indigenous Studies

Community campuses are located in Fairbanks, Bethel, Dillingham, Nome, Kotzebue, and centers in Ft. Yukon, Tok, Unalaska, Togiak, and King Salmon and Delta reach 160 communities statewide.

This is a full-time, Grade 79, Starting Pay is $26.08/hr DOE, a 12-month position complete with a salary, and competitive UA employee benefits package.

KNOWLEDGE/SKILLS/ABILITIES:

--Ability to develop and implement a comprehensive communications plan designed to grow enrollments, foster community support for CRCD’s mission.
--Knowledge of market research and the ability to utilize market research data in developing a communications and marketing plan.
--Knowledge of target marketing and its application in developing marketing strategies.
--Excellent knowledge of social media and its use as a marketing tool.
--Ability to develop and execute marketing campaigns using a mix of traditional media (i.e. print, radio and TV) as well as web and social media.
--Strong creative ability and sense of design.
--Strong knowledge of and ability to use publishing, graphic and current multi-media design software (e.g. InDesign, Photoshop, Illustrator, Wordpress) to produce effective marketing publications, graphics, content for print and the web, presentations and videos to promote CRCD.
-- Knowledge of and ability to use current design software, e.g. InDesign, Photoshop, Illustrator, etc., to produce marketing publications, graphics and content for print and the web.
--Excellent verbal and written communication skills.
--Ability to effectively communicate, conceptualize and interact with different internal and external audiences.
--Ability to work both independently and as part of a team.
--Strong technical writing skills and the ability to edit material from a variety of sources.

TYPICAL EXPERIENCE:

Three years progressively responsible experience in communications planning and marketing. Demonstrated experience working with web development and online social media. Demonstrated experience in design and publication production.

REQUIRED EDUCATION OR TRAINING:

Bachelor's degree in Public Relations, Journalism, Communications, Graphic Arts, or related field. Demonstrated experience developing and executing communications and marketing plans. Demonstrated experience developing publications, presentations, and advertisements. Advanced computer skills.

For full consideration, the following must be included with your online application:

  • Cover letter detailing your interest and qualifications
  • Resume
  • The names and contact information for three professional references, please list prior supervisors

A review of applications will begin on October 1, 2021. To ensure consideration, please submit an application by 11:55 PM Alaska Time on September 30, 2021. This position is open until filled.

Term Position:

This position is a term-funded position and is reviewed annually for contract renewal at the University's discretion.

Reasonable Accommodation Statement:

The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need 

assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.

Affirmative Action Statement:

UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination

Background Check:

The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.

Probationary Period:

Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment. During the probationary period, employment may be terminated for no reason or any reason. Promoted employees also serve a probationary period with limited rights of retreat.

Public Disclosure Statement:

Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.

University of Alaska is a Drug-Free Workplace.

University of Alaska campuses are Tobacco-Free.

Training Policy:

It is the policy of the University of Alaska (UA) that all employees are required to complete training to meet the requirements of the positions they hold, and to complete the required training within a specified period to remain employed at the UA.

Contact Information:

If you have any questions regarding this position, please contact University of Alaska HR at 907-450-8200.

 

Advertised: Alaskan Daylight Time
Applications close:

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