Apply now Job no: 516168
Classification:Communications Manager 2
Work type: Staff Full-time
Administrative Unit:University of Alaska Anchorage
School/Business unit:UAA College of Health
Categories: Communications/Public Relations/Marketing, Executive/Director/Management, Health Profession
The College of Health is seeking applications for a Communications Director. This position is responsible for developing, implementing and monitoring the internal and external communications of the college, with the ultimate goal of increasing the college’s visibility and credibility.
25 Content Development and Dissemination:
• Develop and disseminate high-quality, engaging content for the college’s external and internal communications channels, including websites, marketing materials, mass emails, newsletters, social media, advertisements and others.
• Draft executive communications for college leadership, including speeches, presentations, internal communications, op-ed submissions, etc.
• Maintain newsgathering processes in order to stay up to date with activities across the college, as well as issues related to the health and social services industries.
• Monitor and assess content/campaign performance metrics across channels, using data to inform future activities. Essential
25 Media Relations and Public Relations:
• Serve as COH point of contact for media relations. Manage press inquiries in coordination with UAA Office of Advancement, and provide media training/coaching for COH employees as needed.
• Develop press releases, media advisories, op-eds and other media relations materials regarding College of Health news and activities. Disseminate in coordination with Office of Advancement.
• Seek opportunities for earned media locally, state-wide and nationally.
• Coordinate with and advise COH leadership on public relations issues. Essential
25 Overall Management:
• Raise awareness of and engagement with the College of Health—including its academic programs, research and activities—among key external and internal audiences.
• Collaborate with COH leadership to develop and implement strategic communications/marketing plans and initiatives that build the college’s reputation as a trusted leader in health education and research.
• Oversee the college’s student recruitment strategy and activities.
• Strengthen and refine the College of Health’s brand, ensuring that organizational image and voice align with the college’s mission, vision and strategic priorities.
• Develop and maintain systems, processes and workflows that promote efficient and coordinated mass communications throughout the college.
• Plan and manage the college’s communications, marketing and recruitment budget. Assess effectiveness of spending, and make recommendations for expenditures as needed.
• Collaborate with key partners at the college and university (including COH divisions/units and university offices of advancement, admissions and information technology) and with external stakeholders (including industry leaders, agencies, health care systems, etc.). Essential
• Supervise division communications coordinators, ensuring effective communications and marketing activities within College of Health divisions.
• Supervise the college’s student recruitment manager. Ensure that all recruitment activities are planned and executed effectively, and guide recruitment strategy as appropriate.
• Coordinate with COH leadership to guide communications coordinator’s and recruitment manager’s priorities and ensure alignment between divisions, college and university.
• Oversee the creation/dissemination of content within COH divisions/units and by external contractors, ensuring consistent quality and voice.
• Plan and manage projects that are completed by external contractors, such as advertising campaigns, videography projects, and print/production jobs.
• Promote adoption of and ensure adherence to COH and UAA communications processes, content standards and brand guidelines among all College of Health employees.
• As needed, provide training, guidance and recommendations to COH employees regarding communications/marketing activities. Essential
About the University Alaska Anchorage:
The University of Alaska Anchorage (UAA) is a vibrant and growing institute of higher education, located in the heart of Alaska’s largest city. More than 15,000 students enroll in classes taught by close to 600 full-time faculty. The campus is nestled in the middle of a greenbelt, surrounded by lakes, lush trees, and wildlife, and is connected to a city-wide trail system for biking, walking, running, and skiing. Surrounded by six mountain ranges and warmed by a maritime climate, the community of greater Anchorage is alive year-round with adventure, recreation, seasonal festivities, sporting events and more. For more information visit
About the College of Health:
The College of Health is in the forefront of educating students to become doctors, nurses, and other health care and public health professionals and researchers.
The college is comprised of 15 academic and research units focused on the state's top health priorities:
Health care systems policy and delivery
We strive to collaborate on innovative approaches with all of our partners and stakeholders, to develop interdisciplinary resources, and to engage communities in a culture that promotes health and academic and research excellence.
Position Summary: The College of Health Communication Director, under the general direction of the Senior Statewide Director of Statewide Health Programs and Development, provides strategic leadership to the college on communications issues. This position is responsible for developing, implementing and monitoring the internal and external communications of the college, with the ultimate goal of increasing the college’s visibility and credibility. As a member of the COH leadership team, the Communication Director serves as spokesperson for the college and provides advice and counsel on communications issues and policies to COH leadership.
Knowledge, Skills, and Abilities:
Exceptional interpersonal and leadership skills, with proven ability to supervise, communicate vision, and lead organizational culture change.
Exceptional written and oral communication skills, with demonstrated ability to develop compelling content across a variety of media and styles.
Exceptional organization and time management skills, with a strong orientation to detail and the ability to balance several high-level priorities at once.
Strong ability to analyze and solve complex problems in a collaborative environment.
An understanding of health-related academic programs and their contributions to state needs.
An understanding of organizational image and reputation management.
Familiarity with strategies, procedures and best practices in student recruitment.
Demonstrated ability to collaborate with both internal and external stakeholders.
Demonstrated ability to plan, manage and evaluate communications, marketing/advertising and public relations campaigns.
A highly developed service orientation.
Ability to effectively manage a wide range of communications channels, including websites and social media.
Understanding of Alaska’s statewide media landscape.
Five years of progressively responsible communications experience related to the program.
Three to five years in supervision, management or senior/leadership position with experience overseeing multiple projects.
Experience working collaboratively as a member of a team and independently.
Experience managing projects with minimal oversight, including analyzing and reporting institutional data and developing and monitoring project budgets.
Five to seven years of experience in communications with exposure to the health industry or experience with a foundation or beneficiary-related organization.
Experience overseeing or collaborating closely with student recruitment positions.
Typical Education or Training:Bachelor’s degree in Public Relations, Journalism, Communications or related field and five years of progressively responsible communications experience related to the program, or an equivalent combination of training and experience.
Accredited in public relations (APR) by the Public Relations Society of America is a plus.
Assignment Information: Exempt, Salary, Grade 81, Full-Time, 12 months per year, and full employee benefits package ( https://www.alaska.edu/jobs/benefits/)
Salary: Salary will be based upon level of education, training, and experience.
Application Procedure:Applicants will need to upload the following documents to their online application:
Portfolio showing a variety of work applicable to the job description, including creative campaigns, channel management examples, media relations efforts, etc. Portfolio should include at least three professional writing samples relevant to the position, and at least one example of campaign or project management.
Contact information of three professional references
Review Date: Review of applicants will begin on Monday, January 25, 2021. Posting will remain open until filled.
Affirmative Action Statement: UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual: www.alaska.edu/nondiscrimination
Reasonable Accommodation Statement: The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.
Background Check: The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.
Probationary Period: Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment. During the probationary period, employment may be terminated for no reason or any reason. Promoted employees also serve a probationary period with limited rights of retreat.
Public Disclosure Statement: Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.
Drug-Free Workplace: University of Alaska is a Drug-Free Workplace.
University of Alaska campuses are Tobacco-Free.
Training Policy: It is the policy of the University of Alaska (UA) that all employees are required to complete training to meet the requirements of the positions they hold, and to complete the required training within a specified period to remain employed at the UA.
Contact Information: If you have any questions regarding this position, please contact University of Alaska HR at 907-450-8200.
Advertised: Alaskan Standard Time 18 Dec 2020
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