The Northern Light, Advertising Manager

Apply now Job no: 514929
Classification:Student Assistant C
Grade:Student C
Work type:Student Employee
Administrative Unit:University of Alaska Anchorage
School/Business unit:UAA VC Student Affairs
Location: Anchorage
Categories: Business/Accounting/Finance, Communications/Public Relations/Marketing

Position Summary:

This is the Advertising Manager position at The Northern Light, the student newspaper at the University of Alaska Anchorage.


100The Ad Manager will be responsible for executing weekly, monthly and annual sales goals as well as developing a plan for achieving those goals. Develop and maintain business plans to increase advertising and community awareness of The Northern Light (TNL). Goals will be set by the Executive Editor and Ad Manager together. Ad Manager will prepare reports of advertising revenue for the Executive Editor and Media Board every month. The Ad Manager will also help develop a media kit for advertisers each new fiscal year and will actively seek old and new advertisers. Market TNL advertising opportunities to the Anchorage community as well as UAA campus. Ad Manager is to process weekly billings and tear-sheets for advertisers in a timely manner. Maintain billing records. Ensure that all ads sold are properly placed in the paper or online. Maintain communication with advertisers through every step of the advertising process. The Ad Manager will also lead and direct one or two Marketing Representatives. Develop strategies for ad sales and training of Marketing Representative(s). Supervise Marketing Representative(s) with circulation, ad traffic, budgeting, and other miscellaneous tasks. Work with Executive Editor and Marketing Representative(s) to develop branding and public relations strategies to promote The Northern Light and Prepare revenue spreadsheets and assist with fiscal budget calculations and projections. Follow university administrative procedures and educate staff about policies and procedures that apply to The Northern Light. Work with Executive Editor to create solutions to any business problems. This position reports to the Executive Editor and works closely with the Student Media Administrative Advisor and Administrative Assistant.Essential

Job Posting Summary: The advertising manager is responsible for advertising revenue generation at The Northern Light newspaper. This position supervises one or more marketing representatives. The ad manager will: collect weekly billings and tear-sheets for advertisers in a timely manner; maintain billing records; supervise marketing representative(s) with circulation, ad traffic, budgeting, and other miscellaneous tasks; provide regular business reports to executive editor; attend weekly meetings and Media Board meetings as requested by the executive editor; prepare revenue spreadsheets and assist with fiscal budget calculations and projections, and; work with executive editor to create solutions to any business problems. This position reports with occasional direct supervision to the executive editor and works closely with the student media administrative advisor and administrative assistant.

The Northern Light is a weekly University of Alaska Anchorage student publication, funded by both student media fees and advertising revenue. The paper is published Tuesdays during the school year and twice/month during the summer. The Northern Light is distributed throughout the UAA campus and the Anchorage community. Total distribution is 2,500 copies weekly during the spring and fall semesters and 2,500 copies bi-weekly during the summer semester. The Northern Light also has a mobile app and award winning website.

Knowledge, skills and abilities required for this position: Applicant must have completed business coursework or possess equivalent business / sales experience. Must have experience working independently and with a team. Must have basic knowledge of Macintosh computers, Microsoft Word and Excel. Must be able to meet deadlines and communicate clearly with the Executive Editor. Demonstrated record keeping and office skills. Ability to maintain records and inventory. Must have excellent organizational skills. Ability to produce business reports.

Preferred knowledge, skills, or abilities for this position: Sales, accounting, business, and/or bookkeeping experience.

Typical Education or Training: Typically a sophomore student or higher. Freshmen may still apply.

To be eligible for student employment, an applicant must:
a. Be enrolled in the University of Alaska system with a minimum of six credit hours in the current semester of employment; or
b. Have been enrolled the preceding semester for six or more credit hours and demonstrate plans to enroll for six or more credit hours in the next semester for employment between semesters; and
c. Have at least a 2.75 cumulative grade point average (GPA) and be in good academic standing or approval from the MAU Senior Student Services officer or his/her designee.
d. Students enrolled in non-traditional programs of study will be considered eligible for student employment with the approval of the Senior Student Services officer.
e. An applicant must provide evidence of enrollment as outlined above to substantiate employment eligibility.

This position is 20 hours/week and the salary is $11.50/hour.

Reasonable Accommodation Statement:

The University of Alaska (UA) is responsible for providing reasonable accommodations to individuals with disabilities throughout the applicant screening process. If you need assistance in completing this application or during any phase of the interview process, please contact UA Human Resources by phone at 907-450-8200.

Affirmative Action Statement:

UA is an AA/EO employer and educational institution and prohibits illegal discrimination against any individual:


Pursuant to Board of Regents’ Policy 04.01.055.B, temporary, extended temporary, adjunct, student, casual labor, regular new hire probationary employees and those positions designated by the president as officers and senior administrators of the university are employed at-will.

Background Check:

The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.

Public Disclosure Statement:

Your application for employment with the University of Alaska is subject to public disclosure under the Alaska Public Records Act.

University of Alaska is a Drug-Free Workplace.

University of Alaska campuses are Tobacco-Free. 

Training Policy:

It is the policy of the University of Alaska (UA) that all employees are required to complete training to meet the requirements of the positions they hold, and to complete the required training within a specified period to remain employed at the UA.

Contact Information:

If you have any questions regarding this position, please contact University of Alaska HR at 907-450-8200.

Advertised: Alaskan Daylight Time
Applications close: Alaskan Daylight Time

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