Marketing Communications Specialist
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Classification:Communications Specialist 3
Work type: Staff Full-time
Administrative Unit:University of Alaska Anchorage
School/Business unit:UAA VC Student Affairs
Categories: Communications/Public Relations/Marketing
UAA's Office of Admissions seeks a Marketing Communications Specialist to work in the fast-paced world of college admissions. The Marketing Communications Specialist is part of the Admissions Communications Team under the Assistant Director of Communications and will be responsible for helping achieve strategic institutional enrollment goals.
30% Communication Planning and Implementation
● Actively contribute in the development and enhancement of a yearly student recruitment communications and marketing plan, including creating documentation of the plan to be shared widely across the university.
● Understand the target audience intended for each communication and be able to maintain UAA style, tone, voice and brand. Align UAA’s strategic messaging in all materials.
● Assist in the creation of communication flow timeline and monitor production efforts.
● Assist in enhancing and maintaining content for Enrollment Services websites.
● Maintain awareness and knowledge of marketing channels, the university and current recruitment trends.
● Create, track and evaluate marketing campaigns in the CRM marketing platform, including creating templates, journeys and entire campaigns.
● Use CRM software to build and export reports for email and direct mail campaigns. Essential
30% Recruitment Marketing
● Expand the University’s reach and influence to prospective first-year international and transfer students and additional audiences as determined by the annual recruitment plan.
● Coordinate the production of components of UAA’s recruitment and first-year-student communication plans including the production of publications such as the UAA viewbook, academic program brochures, pre-professional program brochures, event materials, etc.
● Edit and polish recruitment communications to ensure accuracy and quality.
● Work in close collaboration with college and academic department faculty and staff, other support units to incorporate accurate information representative of those areas to be included in publications. Essential
40% Content Development, Writing and Copy Editing
● Develop written content for various applications including print, email, social media and web to meet University of Alaska Anchorage institutional priorities and recruitment and enrollment goals as well as target prospective, future and new students.
● Serve as content lead for major communications initiatives across print and digital media that advance Enrollment Services priorities.
● Work with colleagues from various academic and administrative units to gather facts, generate stories and innovate content to promote the attributes of the University.
● Review and edit all outgoing written communications from the Office of Admissions intended for a mass audience. This position will be the initial editor with final approval being with the Assistant Director of Communication and the Executive Director of Admissions.
● Review and collaborate with other areas in Enrollment Services on outgoing communications to ensure consistency in brand and messaging, especially for new students.
● Manage, edit and enhance internal and external communications to various stakeholders.
● Solicit stakeholder input, when appropriate, regarding format, readability and consistency of publications.
● Continuously scan the environment for best practices, trends and styles that allow the university to remain at the cutting edge of communications content and strategy. Essential
UAA's Office of Admissions seeks a Marketing Communications Specialist to work in the fast-paced world of college admissions. The Marketing Communications Specialist is part of the Admissions Communications Team under the Assistant Director of Communications and is responsible for helping achieve strategic institutional enrollment goals. This position is perfect for an organized, future-oriented, big picture individual with marketing savvy and exceptional communication skills.
Required Education & Experience
Bachelor’s degree in Public Relations, Journalism, Communications or related field and two years
relevant experience or an equivalent combination of training and experience.
Ability to lead and to provide effective advice and guidance on strategic and/or critical public relations issues. Knowledge of current and emerging public relations issues and trends applicable to educational institutions.
Knowledge of digital publishing, including an understanding of design concepts and practices, social media best practices, SEO and email marketing.
Demonstrated applicable knowledge in persuasive and informative writing, creation of visual images and multimedia materials in support of specific public relations and communications goals.
Knowledge of cross-cultural communications, including translation of technical documents into/from other languages.
Knowledge in selecting and apply appropriate software and tools.
Advanced computer skills in one or more of the following: graphic, photographic, desktop publishing and/or web design software and database.
Ability to manage relational databases.
Ability to conduct communications research and evaluation as directed.
This is a full-time,12-month, exempt staff position complete with both a competitive salary and
full employee benefits package. New hires will be placed on the UA salary schedule, Grade 78, based on education and experience. This recruitment is open until filled with the initial application review taking place on TBD.
A complete application will include a resume, cover letter, and contact information for three professional references. If you need assistance in completing this application or are seeking accommodations for the interview, please contact UA Human Resources by phone at 907-450-8200.
The successful applicant is required to complete a background check. Any offer of employment is contingent on the background check.
Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment. During the probationary period, employment may be terminated for no reason or any reason. Promoted employees also serve a probationary period with limited rights of retreat.
It is the policy of the University of Alaska Anchorage that all employees are required to attend training to meet the requirements of the positions they hold, and to complete the required training within a specified period of time to remain employed at UAA. The policy can be located at: The policy can be located at:
UAA Campus is a tobacco free campus. For more information, please go to:
Notice of Nondiscrimination:
The University of Alaska is an affirmative action/equal opportunity employer and educational institution. The University of Alaska does not discriminate on the basis of race, religion, color, national origin, citizenship, age, sex, physical or mental disability, status as a protected veteran, marital status, changes in marital status, pregnancy, childbirth or related medical conditions, parenthood, sexual orientation, gender identity, political affiliation or belief, genetic information, or other legally protected status. The University's commitment to nondiscrimination, including against sex discrimination, applies to students, employees, and applicants for admission and employment. Contact information, applicable laws, and complaint procedures are included on UA's statement of nondiscrimination available at
Advertised: Alaskan Standard Time 13 Nov 2019
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