CLA Public Information Officer and Enrollment Manager

Apply now Job no: 511031
Classification:Communications Specialist 3
Grade:Grade 78
Work type:Staff Full-time
Administrative Unit:University of Alaska Fairbanks
School/Business unit:College of Liberal Arts
Location: Fairbanks
Categories: Communications/Public Relations/Marketing, Student Affairs/Services

Position Summary:

We are looking for a dynamic person to join the CLA team as the Public Information Officer and Enrollment Manager. This is a core position to our administrative team and is the main point of contact for the College of Liberal Arts for the media and the public. The position is responsible for representing the college in web, print, social media, news releases and articles. It is responsible for managing and collaborating on recruitment and enrollment strategies. It also works with the UAF Development and Alumni Relations team to help raise funds for CLA.


15Web Designer and Social Media Manager Supervise long-term website vision. Collaborate with CLA program faculty, staff, and constituents outside the university. Design and oversee maintenance of the CLA website and the CLA department websites. Create and implement content for CLA social media accounts ensuring content is accurate, exciting and regularly updated. Advise and train staff in various technical and social communication strategies.Essential
20Development Activities Collaborate with the UAF Development and Alumni Relations team to help raise funds for CLA. The primary duty will be to make sure that DAR development officers have a clear understanding of CLA priorities and the materials/information needed in preparation for donor visits. Additionally, working in collaboration with development officers, this position will serve as a donor-point of contact in order to provide additional program information and help secure gifts. To ensure a coordinated effort, this position will work closely with DAR Donor Relations/the Stewardship Coordinator to provide support in CLA-related stewardship activities, and with the DAR Alumni Relations Director in areas of alumni engagement that overlap. This individual will be required to update Raiser's Edge (RE) and maintain documentation of development and stewardship activities in keeping with UA Foundation guidelines.Essential
25Academic and Enrollment Management Award and advertise CLA’s scholarships and other financial aid. Recruit students in person via travel to community colleges, universities and college fairs in Alaska and other schools. Conduct statistical analysis of the current student body for use in both predictive models for degree programs and revenue projections for targeted marketing initiatives. Collaborate with college recruiting and development teams to design communication strategies to raise funds and increase enrollment. Design and create key communication pieces for this purpose. Participate in key CLA outreach events to plan, publicize and arrange press. Record events by taking or arranging photography/videography. Write stories and social media posts. Create and maintain updated portable displays.Essential
40Public Information and Relations This position is the College of Liberal Arts main point-of-contact for media and the public and serves as the official spokesperson for CLA. It is also the point-of-contact for the Development Office and scholarships. Research the needs and define the most appropriate methods and techniques to publicize and promote programs or services. Independently design and implement major communication pieces in support of the CLA faculty, staff and students. Duties include writing, editing and sending out press releases on a regular basis. Writing content comes from all areas of liberal arts including social and behavioral sciences to anthropological research. Manage publication of CLA’s annual magazine “CLArity.” Plan events for CLA’s fall open house, convocation and other major events. Represent CLA in the university-wide marketing communications team. Oversee and collaborate on publicity for programs, accomplishments and events. Support administrators and faculty by analyzing and converting data and information into CLA messaging practices for recruitment presentations and special projectsEssential

The College of Liberal Arts seeks a dynamic, multi-talented team member who is skillful in storytelling using written and visual expression.  CLA is one of the largest academic units in UAF. A vibrant array of disciplines makes up CLA; everything that falls under arts, languages, social sciences, and humanities is included. CLA offers 41 degrees from 19 programs.

The Public Information Officer is the main point of contact for the College of Liberal Arts at the University of Alaska Fairbanks for the media and the public. The position is responsible for designing and implementing major communication pieces in support of the CLA faculty, staff and students. The College of Liberal Arts includes the following departments and programs: Alaska Native Language Center, Anthropology, Arctic and Northern Studies, Art, Communication and Journalism, Cross-Cultural and Indigenous Studies, English, Foreign Languages and Literatures, History, Justice, Linguistics, Music, Philosophy and Humanities, Political Science, Psychology, Social Work, Sociology, Theatre and Film, and Women, Gender & Sexuality Studies.

This employee serves as the communication specialist for the College and its associated programs and is responsible for shaping how CLA is portrayed to the public, media and internal/external constituents. The Public Information Officer (PIO) researches needs and refines the most appropriate methods and techniques to publicize and promote programs or services, pitches stories to the media and coordinates coverage.

As a member of the college core administrative team, the PIO serves as an expert to guide the team in defining communication priorities for the College and its programs. The PIO is responsible for designing and implementing the college communications strategy and activities to a variety of internal and external entities. The PIO develops major communication pieces for the College at all levels. This includes, but is not limited to, marketing, graphic design, photography, branding, press and media relations, and electronic platforms to tell the CLA story to enhance recruitment and development activities.

The employee will represent CLA on university-wide communication efforts and be the primary liaison for internal and external constituents. They will collaborate with the UAF Development and Alumni Relations team to help raise funds for CLA. 

Applicants must have excellent verbal and written communication skills with the ability to write well and convey a story with expertise to broader audiences and the ability to spell and use proper punctuation and grammar. The employee must also have the ability to interact extensively with diverse constituents for CLA advocacy, the ability to exercise sound judgment and to analyze situations and make decisions as well as the ability to multitask in a timely manner and meet deadlines.

This position requires multiple skill sets that include, but are not limited to, writing, graphic design, desktop publishing, photography/videography and editing, web design and development; ability to use software such as InDesign, Photoshop, Illustrator and LightRoom is helpful; ability to follow applicable policies, rules, regulations and ethical practices; knowledge of applicable best practices and rules regarding academic and research integrity, copyright, and image release, etc. Must be willing and able to learn and apply new skills.

The successful applicant must have excellent interpersonal skills and technical skills to perform this job; must be able to establish and maintain effective working relationships with individuals and groups and to work successfully as a member of a team; and have the ability to maintain confidentiality and to meet deadlines.

Bachelor's degree in public relations, journalism, communications or related field and two to three years progressively responsible communications, public relations or marketing experience or an equivalent combination of training and experience are required.

This position is a Full-time, Grade 78, ($23.60/hour). Salary is commensurate with experience.

To ensure consideration, please apply prior to March 3, 2019 11:55 PM Alaska Standard Time.

Please include the following documents with your application:

1.  Cover letter

2.  Resume

3.  Example of a flyer or other written material previously presented

4.  Names and contact information, to include email addresses, for three professional references

Applicants may be assigned testing relevant to the position.

If you have difficulties when applying, please contact UAF Office of Human Resources at 907-474-7700.

Background Check:

The successful applicant is required to complete a background check.  Any offer of employment is contingent on the background check.

Probationary Period:

Pursuant to University Regulation 04.07.020, new employees of the University are employed in an at-will probationary status for the first six months of employment.   During the probationary period, employment may be terminated for no reason or any reason.  Promoted employees also serve a probationary period with limited rights of retreat.

Training Policy:

It is the policy of the University of Alaska Fairbanks that all employees are required to attend training to meet the requirements of the positions they hold, and to complete the required training within a specified period of time to remain employed at UAF.  The policy can be located at:

Tobacco-Free Campus:

UAF Campus is a tobacco free campus.  For more information, please go to:

Notice of Nondiscrimination:

The University of Alaska is an affirmative action/equal opportunity employer and educational institution.  The University of Alaska does not discriminate on the basis of race, religion, color, national origin, citizenship, age, sex, physical or mental disability, status as a protected veteran, marital status, changes in marital status, pregnancy, childbirth or related medical conditions, parenthood, sexual orientation, gender identity, political affiliation or belief, genetic information, or other legally protected status. The University's commitment to nondiscrimination, including against sex discrimination, applies to students, employees, and applicants for admission and employment. Contact information, applicable laws, and complaint procedures are included on UA's statement of nondiscrimination available at


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