Assistant Vice Chancellor for Admissions, Recruitment, and Marketing

Apply now Job no: 508231
Classification:Student Services Manager 3
Grade:Grade 83
Work type:Staff Full-time
Administrative Unit:University of Alaska Anchorage
School/Business unit:VC, Student Affairs
Location: Anchorage
Categories: Student Affairs/Services

Position Summary:

This leadership position is part of Enrollment Services and focuses on achieving enrollment goals set forth by UAA 2020. Enrollment Services is part of the larger division of Student Affairs and comprises Admissions and Recruitment, Financial Aid, Office of the Registrar, Student Information, International Student Services, and Veteran Student Services.


15Analyze undergraduate admissions data to ensure enrollment numbers, and targets are achieved. Undertake and lead initiatives aimed at UAA 2020 and 65% by 2025. Work with Institutional Research to develop reporting tools to assess application volume and productivity of recruitment efforts to develop metrics to forecast enrollment. Review, leverage and interpret data to meet established standards in service levels, staff productivity and quality assurance. Responsible for utilizing data to identify, develop and implement strategies that result in quantifiable and measurable outcomes. Set targets. Manage recruitment and admissions funnel to ensure enrollment is within targets.Essential
15Lead communication team and strategic initiatives relative to print, mail, telemarketing, multimedia, web, social and digital media as tied to recruitment and enrollment. Develop marketing strategies for potential students with through consultation with appropriate campus constituents. Develop and oversee all correspondence related to admissions and recruitment. Lead all department planning to help improve internal workflow and process, customer services, responsiveness to internal and external stakeholders.Essential
15Lead, train, and develop admissions counselors. Plan, manage, and coordinate processes, program events, travel and relationships with high schools, community campuses, counselors, students, parents, faculty, and alumni. Set annual and long-range recruitment plan. Ensure effective relations with high schools and community campuses are established and maintained to smooth student transition and onboarding experience at UAA. Develop and implement a comprehensive and aggressive recruitment plan. Develop and cultivate partnership with schools and community-based agencies both local and nationally to help promote the university to potential students. Oversee effective management of open houses, campus tours, and student Ambassador Program.Essential
15Work with campus leadership to erase barriers tied to admissions and develop strong college specific recruitment and enrollment practices designed to increase interest and enrollment with UAA. Establish and maintain relationships with internal stakeholders within the departments, as well as those outside the department in order to achieve project, performance and enrollment growth outcomes. Ensure University initiatives, goals, and priorities are reflected in the outreach message and work of the department. Advance integrated and comprehensive enrollment management strategy for the institution. Maintain and share intimate knowledge of academic programs and their admission requirements in order to effectively articulate them to prospective students.Essential
20Facilitate an undergraduate admissions organizational structure that highlights the importance of campus events, off campus recruitment, increasing diversity, guidance counselor relations, student ambassadors, and application evaluation. Ensure timely application processing. Regularly review admissions policies and procedures to ensure relatability with university goals, current best practices, recruitment and efficient application processing. Recommend policy changes to appropriate decision-making groups. Coordinate processing of applications for specific student groups with University departments (i.e. Graduate School, International Student Services, etc.) Communicate strategies, departmental updates and policy/procedure changes to department staff to ensure they are properly executed. Serve on campus committees as related to undergraduate admissions. Maintain compliance with all university admissions standards as well as state regulations and international student admission procedures. Ensure security and confidentiality of prospective and current student information and records. Understand and abide by FERPA. Maintain membership in professional organizations (AACRAO).Essential
20Work closely with Associate Vice Chancellor for Enrollment services to develop and implement an integrated marketing and recruitment strategy for new undergraduate students while overseeing a holistic admissions process. Research and analyze potential growth markets and incorporate into a successful marketing and recruitment plan. Develop a recruitment strategy which is inclusive of high school visitations, college fair attendance, telemarketing, and off campus recruitment events, including key community functions. Form a cohesive, integrated and collaborative admission and recruitment function. In consultation with Associate Vice Chancellor for Enrollment Services and others develop enrollment goals and projections and collaborate with directors within Enrollment Services to achieve these goals. Implement and maintain working knowledge of current trends and best practices tied to admissions, recruitment and marketing to students. Provide strong leadership in benchmarking, innovation, change management, use of technology and continuous quality improvement.Essential

Position Summary:

The Assistant Vice Chancellor is an exciting new position within Enrollment Services. This position will provide key leadership and direction for areas of new student recruitment and admissions, utilizing a newly acquired communication team to facilitate outreach which leads to increase in enrollment. Working to ensure a smooth onboarding experience for new students and a smooth transition into UAA. We are looking for an individual with a thorough understanding of best practices surrounding admissions and recruitment with strong supervision background who can develop a dynamic team all centered around the common goal of successfully bringing individuals from point of interest to matriculation.


Knowledge of best practices in college student recruitment. Advanced oral and written communication skills. Advanced computer literacy. Demonstrated management and leadership ability and superior demonstration of experience in motivating, supervising and evaluating the performance of direct reports. Ability to handle multiple demands on time in a calm and effective way. Ability to work with leadership within colleges regarding issues impacting undergraduate admissions.

Ability to assess and evaluate the abilities, needs, and expectations of prospective students as they move from secondary to postsecondary education, as they move from one postsecondary institution to another, or as they return from a period of non-enrollment.

Ability to clearly and accurately present the mission, goals, purposes and resources of the institution.

Must have a strong commitment to student learning and development, contributing generally to institutional and other agency missions, and acknowledging that students play an integral part in mission delivery.

Minimally 5 years in supervisor role, preferred experience leading Assistant or Associate Directors.

Clear understanding of all aspects of recruitment, admissions, and records functions on a university, including knowledge of student college choice process and effective student recruitment practices.

Ability to interpret and use data.

Proven ability to manage a student service-oriented office environment.

Effectiveness in working with individuals from diverse ethnic, cultural, and socio-economic backgrounds.

Required Experience:

Seven or more years of substantially progressively responsible relevant experience in a college/university admissions/recruitment office at an accredited institution, including staff supervision and program development responsibility.

Advanced skills in higher education marketing, recruitment and communications. Experience with web and social media preferred.

Though mastery of productive and efficient admissions operations process and knowledge of best practices and national trends.

Preferred experience working at large public university.

Knowledge and experience with technology to support admissions and recruitment.

Typical Education or Training:

Masters degree or higher required, preferably in a Higher Education related field.

Additional Information:

Please attach a cover letter, resume, and contact information for at least three professional references.

Grade 83, Exempt, DOE

Review Date:

December, 15, 2017

Advertised: Alaskan Daylight Time
Applications close:

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